What does good onboarding bring to my club?

The first 3 months of a membership are crucial for establishing a routine. Stay on top of this and lay the foundation for long-term memberships and predictable revenue growth.

Ensure routine

Members who consistently visit your club at least once a week have a much greater chance of still being members after a year. See in real-time how loyal your new members are.

Create longitudinal retention

Take the right actions to engage your members. Ensure they feel seen and valued so they stay members longer.

Effectively monitor member retention

Build sports habits from the start and ensure that newcomers turn into loyal members. Keep new members active, prevent loss of motivation, and intervene with the right members at the right moments.

Get a quick overview of how new members navigate their first 12 weeks and adjust quickly to prevent early dropouts and revenue loss.

Onboarding in focus

Ensure no member feels forgotten with smart, automated follow-ups. Send reminders and personal messages to enhance engagement.

Automated follow-up

Easily track who comes to work out regularly and who is at risk of quitting. This allows you to intervene proactively – before members drop out or cancel.

Monitor visit frequency

Help new members land smoothly with personal welcome messages, intake flows, and contact moments for a flying start.

Customised onboarding start

Activate smart follow-up flows: from reminders to check-ins after the first visit. No new registration goes unassisted.

Automatically follow up after sign-up

Encourage consistency with automated motivational emails, challenges, or rewards in the crucial first weeks.

How do I ensure new members keep working out?

Use data on retention, feedback scores, attendance, and open rates linked to new appointments to continuously improve your onboarding flows.

Measure & improve results

Know exactly who is active, who is lagging behind, and who needs extra support – all visible in one overview.

Track activity levels

A strong onboarding increases trust and engagement. This way, you retain members longer and increase satisfaction.

Encourage engagement

No sign-up or little activity? This is immediately detected and the right actions are automatically initiated. Effectively reduce churn without extra work.

Behaviour triggers

A personal onboarding strengthens the bond with your club and leads to long-term memberships and more stable income.

Increase loyalty

Identify early who is at risk of dropping out and take targeted action.

Predict dropout risks

Activate automatic follow-up for inactive starters and keep them engaged.

Act proactively, prevent cancellations

Loyal members stay longer and spend more on extras like personal training or shop credits.

Strengthen loyalty with rewards

Transform the crucial first 3 months of a membership into a solid foundation for long-term loyalty and stable income. ClubPlanner makes personalised onboarding effortless, without extra time-consuming tasks or unexpected costs.

Turn your members into lifelong ambassadors

Turn starters into loyal members.

How can I automate the daily tasks in my club?

Determine what action you want at what moment and by whom. Whether it's a task with a call action, a message with an appointment link, or sharing a new training schedule. Document your way of working so that each member automatically and consistently receives the desired service in a personal manner.

Map out your entire customer journey and automate contact moments for a personal experience.

Control over every contact moment

Let tasks and messages be sent automatically based on membership status or behaviour. Always the right action at the right moment.

Always the right follow-up automatically

Create unique journeys for each target group tailored to their preferences. This way, every contact moment feels customised – whether you have 50 or 5,000 members.

Personal service at scale

Operations Director of Happy Bodies

Combine triggers, actions, and customer selections into one flawless, automatic workflow.

Automate processes, gain control

Gain immediate insight into data to plan smarter, allocate resources better, and structurally reduce staff pressure.

Analyse accurately, report without manual work

Want to know how you can automate daily tasks and reduce administrative pressure in your club? With ClubPlanner, you gain control over workflows, follow up and communication – without extra staff. Discover how automation helps your team work more efficiently while delivering personal service at scale.

See how your club can save time with smart workflows

Put processes on autopilot.

Effortlessly plan weeks or even months in advance with smart repeat options, a clear schedule, and automatic tasks for your teams.

Plan smart and simply ahead

Sick leave or absence? Easily replace or swap shifts while maintaining oversight and approval.

Easily swap and replace

Automatically record worked hours, overtime, and leave. Systematically reduce your wage costs with better control over deployment and excesses.

Manage worked hours & overtime

Schedules, classes, appointments, and ad-hoc tasks: everything is clearly laid out in one shared plan per location or team.

Central planning for all tasks

Synchronise your staff planning with personal calendars. No more miscommunication about times or shifts.

Direct integration with calendars

Easily export all schedule and hour data to Excel or PDF. Ideal for administration, reports, or integrations.

Easily export

Effortlessly manage staff across different branches. Plan, swap, and analyse everything from one central environment.

Multiple locations in one calendar

Gain insights into attendance, punctuality, and contribution per employee. Use the data for coaching, recognition, and growth.

Measure employee performance

Efficient staff planning is crucial for a well-running fitness club. Optimise your team's deployment, reduce staffing costs, and eliminate scheduling errors.

Implement smart and automated staff planning to prevent revenue loss due to understaffing.

Always optimal staffing

Manage schedules, tasks, and appointments from one central platform. Less manual work for your team, more time for members.

Less administration, more focus

Use real-time data to improve staff and club performance. Optimise schedules and occupancy during peak hours.

Make better decisions with data

Easily match contracts and shifts to avoid understaffing and gaps in schedules.

Always maintain an overview

Limit absenteeism, reduce pressure on your team, and avoid unnecessary last-minute stress.

Minimise no-shows & last-minute changes

No more chaos. Gain control over schedules, deployment, and workload — and reduce personnel costs without compromising on service or flexibility.

Bring calm to your planning and your team.

Get more from your team without extra hours.

How do I get an overview of my club results and data?

Steer your club strategically based on data, not intuition. Recognise crucial trends in attendance, occupancy, conversion, and retention in time, and make informed decisions to prevent revenue loss and stimulate growth.

Drive based on data, not gut feeling

Monitor the progress of your sales activities and the effectiveness of retention strategies, so you can make data-driven decisions to stimulate growth and reduce churn. 

Dashboards for sales and retention performance

Use the organisational dashboard to gain immediate insight into the performance of all your clubs — from retention to occupancy and revenue. Easily compare locations on KPIs and discover where adjustments are needed or where growth opportunities lie.

Compare performance across all your locations

Track leads, conversions, and tasks for targeted growth. Manage your team more effectively.

Monitor sales performance, boost your team

Identify risk profiles early and improve retention with behavioral data from members.

Analyse member retention & attendance

Easily discover which locations retain their members the longest, where attrition occurs, and where extra attention is needed.

Member retention by location

Compare your lead-to-member conversion and optimise your sales approach.

Sales conversion

Track how new members experience their first weeks. Identify weak links in the early phase and thus increase retention and lifetime value.

Onboarding reporting

Measure how loyal members are and receive concrete feedback for improvement directly visible in clear dashboards.

Customer satisfaction (NPS score)

Get real-time insights into peak times and occupancy rates. Prevent waiting times and under-occupancy, and provide better service.

Smart occupancy insights

Link campaigns directly to actual sign-ups and discover which approach yields the best results for your club.

Effectiveness of campaigns

Get immediate insight into all outstanding tasks per team or department. See at a glance whether important actions are being taken and prevent missed opportunities.

Outstanding tasks

See at a glance how each location is performing, compare results, and adjust where necessary.

Insights with the organisation dashboards

Save time and money and gain more control over your club. Proven impact with over 700 clubs. Schedule a free demo with an expert to see how your data can help your club grow with ClubPlanner.

Manage your club with data, not intuition.

Don't miss any performance opportunities

How do I follow up on online leads faster and more effectively?

Ensure consistent, immediate follow-up after contact moments with leads. Personalise communication without wasting time and never miss an opportunity for a new member.

Smart automated follow-up

Always keep control over all leads and sales processes with a clear pipeline. Track lead conversions and sales performance, and stay up-to-date with prospects, leads, and members.

Efficient and clear lead management

Handle the pipeline consciously, manage leads from all sources, and optimally set up automated follow-up and communication. Drive by data, optimise your sales efforts, and watch your sign-ups and returns rise.

Increase conversion rates and profits

Always have insight into which leads need action and where the priorities lie in the pipeline.

Always maintain oversight

Analyse performance by employee, source, and location to build the optimal strategy.

Drive by KPIs and goals

Respond immediately and prevent leads from dropping off. Generate automatic messages, tasks, and reminders to never miss an opportunity again.

No more lost leads

Create smart customer selections and targeted campaigns with personalised messages. Easily automate contact and follow-up flows.

Smart personalisation & automation

Reduce administrative work and generate clear tasks for your team. With clear priorities, your team works faster, closes more deals, and lowers acquisition costs.

Boost your team's productivity

Centralise and automate your lead follow-up. ClubPlanner ensures rapid follow-up, higher conversion rates, and less manual work for your team. Every minute costs conversion. Quick follow-up = more revenue, fewer dropouts.

Never lose a lead again.

Don't miss any sales opportunities

How can I automatically reactivate dormant members?

Create target groups based on goals, membership status, or engagement. This keeps your communication personal and relevant.

Custom segmentation

Identify members at risk of cancellation and implement automatic follow-ups, personally and quickly — even via WhatsApp. Let an AI Agent work on member retention 24/7.

AI Retention Coach

Automatically follow up on leads via email, WhatsApp, or tasks for your team. No opportunity goes unused — even outside of business hours.

AI Sales Assistant

Set goals and measurable KPIs for each campaign. Track performance in real-time for immediate, maximum impact on retention and sign-ups.

Set campaign goals & KPIs

Send targeted messages based on inactivity, participation, or visit frequency. Optimise timing and content to keep members active and engaged.

Run campaigns based on behaviour and status

Automate feedback moments during or after campaigns. Analyse trends and continuously improve your approach.

Smartly collect member feedback

Send automatic or manual WhatsApp messages in the same flow as your email campaigns. Personal and scalable.

WhatsApp integration

Allow members to earn points, take on challenges, and receive rewards, increasing lifetime value with smart customer engagement.

Loyalty programs & rewards

Automate the member journey with behavior-driven triggers and tailored communication.

Automatically activate members

Gain clear insights into campaign performance through reports and dashboards for quick optimisations.

Measure & improve every campaign

With smart campaigns and WhatsApp automation, you can win back dormant members and strengthen your relationship with active members — without extra work or staff.

Discover which members you can win back today.

More activation, less work

What is the best software for multi-location fitness club management?

Zoom in on performance and specific success factors within all your clubs, from popular class schedules to well-functioning teams. Gain insights into the differences to elevate each location to the same high standard.

See where the real difference is made for your clubs

Gain deeper insights into the patterns and processes of your best-performing branches. Build a scalable success model and open new locations with a data-driven advantage, not just gut feeling.

Build your own success formula

Compare crucial data such as member inflow and outflow & retention with that of your club's competitors. Target areas where you lag behind or can gain an advantage, and improve your performance, location by location.

Compare your club results with the national benchmark

Manage and monitor individual locations and the bigger picture without sacrificing efficiency. With a centralised system, you can see immediately what is happening at each location, compare performance, and dynamically adjust where necessary. Manage your entire chain with one dashboard – without extra people or tools.

No more separate spreadsheets or fragmented systems. Get one clear overview of all your locations and adjust in real-time where necessary to prevent revenue loss.

Maintain central oversight

Maintain complete control over all your locations and ensure maximum efficiency. Standardise processes and see exactly where your time and resources yield the most.

Efficient process coordination

Compare different locations and deliver the same high-quality experience and service that members expect everywhere.

Monitor consistency & quality

Make smart, data-driven decisions to scale efficiently without adding pressure on your team or tools.

Maximise growth opportunities

Open new branches without compromising the quality or operational efficiency of your club.

Expand without chaos

With ClubPlanner, you keep a grip on performance, occupancy, and processes — and expand easily without chaos or fragmentation. Discuss the possibilities and applications of ClubPlanner in your club with one of our specialists.

See how this can look in your clubs.

One system, all locaties under control.

Which software can I connect to ClubPlanner?

Combine and integrate with all your existing tools for a complete view of your club.

All data centralised

With many partners and our own in-house development team, you can go live quickly and easily – without manual work.

Simple connections

All your integrations run on a stable, GDPR-compliant platform.

Safe and stable

Easily connect to your essential business software. Avoid duplicate work, increase accuracy, and save time in your processes.

Automated workflows between systems

Rely on stable and secure connections for reliable links without data loss or technical worries — always in line with GDPR regulations.

Stable and secure platform for all integrations

Work from one central platform — without duplicate entries, separate spreadsheets, or technical headaches. ClubPlanner integrates smoothly with your tools and grows with you.

Connect ClubPlanner with your existing systems today.

All your systems connected on one platform.

What can AI Agents do for my fitness club?

Motivation tailored to your preferences as a member, without any extra time or effort required.

Help more members achieve their goals

Gain immediate insight into the busiest times at your club and optimise your staffing based on current demand, without wasted hours or peak stress.

Never under-staffed again

Timing and personalisation are crucial, but they take time. With automated messages derived from smart staffing insights, it becomes quick and easy for your team and your members.

Clubplanner Products

Effective onboarding for new members

Time-saving workflows for fitness clubs

Control staff scheduling

Data insights into club performance

Smart lead management for more members

Smart campaigns for member activation

Manage multiple locations efficiently

Connect ClubPlanner with your software

AI in club management

Book a demo!