Onboard members & increase retention
Optimise the onboarding process for new members. Encourage engagement & loyalty from day one. Establish good habits right after registration and see this reflected in higher retention, fewer cancellations, and more stable income.
Ensure routine
The first 3 months of a membership are crucial for establishing a routine. Stay on top of this and lay the foundation for long-term memberships and predictable revenue growth.
Create longitudinal retention
Members who consistently visit your club at least once a week have a much greater chance of still being members after a year. See in real-time how loyal your new members are.
Effectively monitor member retention
Take the right actions to engage your members. Ensure they feel seen and valued so they stay members longer.
Keep track of new members
Build sports habits from the start and ensure that newcomers turn into loyal members. Keep new members active, prevent loss of motivation, and intervene with the right members at the right moments.
- Onboarding in focus
Get a quick overview of how new members navigate their first 12 weeks and adjust quickly to prevent early dropouts and revenue loss.
- Automated follow-up
Ensure no member feels forgotten with smart, automated follow-ups. Send reminders and personal messages to enhance engagement.
- Monitor visit frequency
Easily track who comes to work out regularly and who is at risk of quitting. This allows you to intervene proactively – before members drop out or cancel.
Encourage habits and engagement without extra work
Impersonal or inconsistent communication causes new members to drop out. Automate personal onboarding, motivation, and guidance — without spending extra time.
Customised onboarding start
Help new members land smoothly with personal welcome messages, intake flows, and contact moments for a flying start.
Automatically follow up after sign-up
Activate smart follow-up flows: from reminders to check-ins after the first visit. No new registration goes unassisted.
How do I ensure new members keep working out?
Encourage consistency with automated motivational emails, challenges, or rewards in the crucial first weeks.
Measure & improve results
Use data on retention, feedback scores, attendance, and open rates linked to new appointments to continuously improve your onboarding flows.
Track activity levels
Know exactly who is active, who is lagging behind, and who needs extra support – all visible in one overview.
Encourage engagement
A strong onboarding increases trust and engagement. This way, you retain members longer and increase satisfaction.
Behaviour triggers
No sign-up or little activity? This is immediately detected and the right actions are automatically initiated. Effectively reduce churn without extra work.
Increase loyalty
A personal onboarding strengthens the bond with your club and leads to long-term memberships and more stable income.
Prevent cancellations, encourage long-term loyalty
Actively guide new members in their first weeks and watch attrition decrease. Automated check-ins keep everyone motivated without extra work.
Predict dropout risks
Identify early who is at risk of dropping out and take targeted action.
- Recognise low visit frequency
- Track engagement during onboarding
- Spot and schedule members for their first session
Act proactively, prevent cancellations
Activate automatic follow-up for inactive starters and keep them engaged.
- Send personalised messages
- Schedule check-in calls for low engagement
- Provide targeted support for low activity
Strengthen loyalty with rewards
Loyal members stay longer and spend more on extras like personal training or shop credits.
- Activate shop & challenges
- Reward frequent visits
- Motivate inactive members
Turn your members into lifelong ambassadors
Transform the crucial first 3 months of a membership into a solid foundation for long-term loyalty and stable income. ClubPlanner makes personalised onboarding effortless, without extra time-consuming tasks or unexpected costs.
- Increase retention and engagement
- Automate onboarding & follow-up
- Detect dropouts, reduce churn
Frequently asked questions
Find answers to frequently asked questions about how ClubPlanner streamlines and enhances your onboarding process for new members.
- Which automated communication options does ClubPlanner offer to welcome new members and keep them engaged?
- ClubPlanner makes it easy to automatically welcome new members and guide them through their first weeks. You can create customer segments yourself based on behavior or characteristics, after which ClubPlanner automatically sends the right messages. Think of welcome emails, reminders for first workouts and follow up messages to encourage engagement.
- Can ClubPlanner predict which new members are at risk of dropping out, and how does it help prevent this?
- ClubPlanner offers various reports and smart safety nets to identify and prevent potential dropout at an early stage. With an onboarding report, you can closely track which phase of onboarding a customer is in. This provides valuable insight into the customer’s engagement level and helps you take timely action when there is an increased risk of dropout.
- How does ClubPlanner support the team with follow up tasks for new members without increasing workload?
- Thanks to smart automations and automatically generated tasks, new members are contacted at exactly the right moment. This ensures personal and timely follow up, contributing to a strong start and higher member engagement.
- Which reporting and analytics tools does ClubPlanner offer to measure retention and engagement of new members?
- For onboarding, ClubPlanner provides an onboarding report and a report for following up on new registrations. These show how new members progress through their first weeks, where they may get stuck and where there are opportunities to improve guidance.
- Does ClubPlanner allow the onboarding experience to be personalized based on the goals or preferences of each new member?
- Based on goals or preferences, you can activate automations that truly match the customer’s interests. This not only creates a personal experience but also increases customer engagement and motivation.
Transform the crucial first 3 months into long-term retention and stable income.