Activate members with smart campaigns
Automatically reactivate dormant members with smart campaigns based on behavior. Discover exactly who needs attention. Implement automated safety nets for dropouts. This way, you increase retention and win back members without extra work.
Top features for smart campaigns
Unlock powerful tools to automate personalised marketing campaigns, increase loyalty, and gather valuable feedback from members.
Custom segmentation
Create target groups based on goals, membership status, or engagement. This keeps your communication personal and relevant.
AI Retention Coach
Identify members at risk of cancellation and implement automatic follow-ups, personally and quickly — even via WhatsApp. Let an AI Agent work on member retention 24/7.
AI Sales Assistant
Automatically follow up on leads via email, WhatsApp, or tasks for your team. No opportunity goes unused — even outside of business hours.
Set campaign goals & KPIs
Set goals and measurable KPIs for each campaign. Track performance in real-time for immediate, maximum impact on retention and sign-ups.
Run campaigns based on behaviour and status
Send targeted messages based on inactivity, participation, or visit frequency. Optimise timing and content to keep members active and engaged.
Smartly collect member feedback
Automate feedback moments during or after campaigns. Analyse trends and continuously improve your approach.
WhatsApp integration
Send automatic or manual WhatsApp messages in the same flow as your email campaigns. Personal and scalable.
Loyalty programs & rewards
Allow members to earn points, take on challenges, and receive rewards, increasing lifetime value with smart customer engagement.
Build a smart campaign flow
Easily create smart campaigns with personalised, automated email and WhatsApp messages for specific member journeys based on behaviour. Increase retention, reactivate members, and generate extra revenue — fully automatically.
Automatically activate members
Automate the member journey with behavior-driven triggers and tailored communication.
- Start campaigns based on behaviour or inactivity
- Combine multiple channels in one flow
- Adjust approach and messages based on goals or preferences
Measure & improve every campaign
Gain clear insights into campaign performance through reports and dashboards for quick optimisations.
- Measure loyalty, activation, conversion, and customer satisfaction
- Compare previous performances
- Adjust flows directly with data-driven insights
Discover which members you can win back today.
With smart campaigns and WhatsApp automation, you can win back dormant members and strengthen your relationship with active members — without extra work or staff.
- Automatic reactivation of members
- More loyalty, less effort
- WhatsApp, email, and call actions in one flow
Frequently asked questions
Discover the answers to frequently asked questions about using ClubPlanner for smart and effective marketing campaigns.
- Which tools does ClubPlanner offer for campaigns such as loyalty programmes and reactivation flows?
- ClubPlanner works with partners such as Feedback4Sports and FitPeaks for complete loyalty programmes. From the Professional package onwards, you can use automated reactivation flows. These are fully adjustable to your customer journeys and can be built using more than fifty conditions. If you would like to know which options suit your club, we are happy to advise you.
- Can I automatically send messages based on behaviour?
- Yes. You can send automated messages based on member behaviour, characteristics and goals. With more than fifty conditions, you can segment very precisely. For example, an email to women aged between twenty and thirty with a specific training goal, a certain membership type and a start date from two months ago. We are happy to help with the setup.
- Are there filters for specific target groups?
- Yes. ClubPlanner offers extensive selection and filtering options that allow you to create target groups based on behaviour, characteristics, interests, contract information, marketing source and much more. This ensures every campaign is aligned with the right audience.
- How does ClubPlanner integrate with other marketing tools I may already be using?
- ClubPlanner integrates with various marketing tools and lead channels. You can give marketing partners limited access to measure campaign performance. Lead forms from external channels can be connected directly to ClubPlanner or via an integration such as Make. Most email campaigns are sent directly from ClubPlanner. Your marketing team can create layouts, segment audiences and automate messages within the messaging module.
Start with smart campaigns that increase retention and bring back dormant members.